In the episode, Ellen Fitzgerald, cofounder of Mother Juice, and Will Jackson, manager of Mother Juice, discuss why they started Mother Juice from its beginnings as a juice and smoothie food truck in Boston to the logistics of turning it into an actual storefront. They both reveal how they got into juicing: Ellen’s grandmother’s influence on her and Will trying to pursue his now girlfriend. Ellen and Will explain Mother Juice’s recipe and menu development and the challenges of starting a business. They reflect on who has inspired Mother Juice’s food philosophy. Ellen shares her perspective on why Boston has a surprisingly few amount of vegetarian/vegan eating spots. They discuss how Mother Juice is cultivating a community that is changing lives. Ellen provides insight on why people are afraid of food labeled as vegetarian and vegan and how Mother Juice is trying to overcome this. Lastly, they preview Mother Juice’s plans for 2015.